TextLab

Rather than letting jargon stand between us and the wonder of a good story, we pair hands-on experiments with thoughtful discussion. One moment we’re tracing the echoes of myth across centuries, the next we’re puzzling over how an AI-generated twist can still feel eerily familiar. Along the way, we explore how language, memory, and shared belief weave together to spark our imagination.

If you’ve ever wondered why some tales stick with us and others vanish, or how technology can deepen rather than dilute our connection to narrative, you’ve found your people. Join TextLab—let’s chart the hidden blueprint of storytelling, one discovery at a time.

Latest Analysis and Publications

TextLab’s recent work has been defined by a series of lively collaborations that blur the line between scholarship and experimentation. In one corner, our team sits shoulder-to-shoulder with archivists, sifting through centuries-old manuscripts and feeding them into tailor-made machine-learning pipelines to uncover the rhythms and motifs that recur across cultures. At the same time, we’re sketching prototypes with creative coders and media artists—interactive story maps, generative narrative engines, even voice-activated folklore explorers—that imagine how tomorrow’s audiences might experience traditional tales.

These dual pursuits—grounding ourselves in rigorous historical analysis while fearlessly prototyping narrative futures—fuel every paper we publish and every open-source toolkit we share. The result is a body of work that speaks both to literary historians curious about the past and technologists eager to chart new storytelling frontiers. By weaving together deep humanistic insight and computational finesse, TextLab continues to push the boundaries of what narrative research can reveal.

Useful Tools for Professionals

Crafting visually engaging, user-friendly designs for your brand.

Research Center

Driving growth through creative, targeted strategies and campaigns.

Information Hub

Boosting online visibility with tailored, effective optimization strategies.

How can we help you?

At TextLab, we’ve seen story-patterns emerge in the unlikeliest places—like 18th-century merchant logs and late-night Twitter threads. In one project with the Berlin Folklore Archive, our tools mapped how a single motif traveled from fairy tale to blockbuster cinema.


TextLab